Nelson Holland, a New Yorker who moved to Colorado and is an outdoor influencer, explains, “When I first got to Colorado and heard about hiking, I really didn’t know anything about it and I just went out, because I wanted to try something new… and eventually I noticed that there weren’t too many people that looked like me out there.” “I mean, I just felt like I had to,” one person said, “when I started hearing from individuals that they needed representation, smm panel
Holland said that the North Face was the first company to approach him and express interest in working together. “Yeah, that kind of opened the doors for other brands to notice me,” he added. “Last year, I had the chance to work with Merril, Colorado Tourism, and UCHealth. It was an incredible year. Blessed.”
Someone DMed me on Instagram and said, “Hey, I like your stuff. I’m looking for a plus size person to add to my material that I’m generating. Would you be interested?” This is how my entire career began. Tijerina thought back. “So, at the time, I wasn’t doing this as a job or something I was consciously pursuing. I first met her in April of this year, and once she took me under her wing and taught me everything I needed to know and connected me with others in
the business, our relationship really took off.”
“Many individuals, in my opinion, believe that being a social media influencer entails snapping one quick selfie and that’s it; all you have to do is upload the photo, and you’re done. However, this is untrue. You have full ownership of your company. For those who work for you, you must file their taxes. There is a lot that goes into making even one post, and you have to negotiate deals and work with a legal team “explained Tijerina. “Even though it can be quite taxing, I wouldn’t trade it for anything. I genuinely enjoy what I do.” social media
The key, according to Maia Brusseau, account director at media advertising firm Left Hand, is trust. The major reason why companies will want to collaborate with influencers is because of the trust that influencers can instill in their brands. They have a following that they have developed through native and organic content, and it gives them the authority to recommend things for which they are being paid.
The more passionate you are about something, the more people will be able to tell that you truly believe in it, and the more successful you will be because it will be simpler for you to want to talk about it and want to share that part of your life, Tijerina advised. “I would say whatever it is that you choose to share on social media, make sure that it’s something that you actually care about,” she added. Therefore, choose that which you are passionate about and share it with the world, whether it be cuisine, your life with your dog, or fashion.