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Other search engines than Google: should natural referencing professionals be interested in them?

In the field of natural referencing, a single actor holds our attention: Google. It is clear that other search engines are neglected by site owners, content publishers and SEO professionals. However, this acronym translates to “search engine optimization”. Admittedly, the Web giant occupies a dominating place, but it is not alone on the market. Should we be interested in alternative search engines? Isn’t there a specific audience […]